Before you spend time constructing the business plan and building that financial model I encourage you to spend as much time finding out what is going on in the marketplace as you can.
Ideas seldomly are unique in this day and age. This is simply the result of too much capital and lots of smart hungry business builders like you.
Too many times I have had someone say - this is unique - only to be very disappointed when the 3 or 4 competitors that they did not know about are pointed out to them.
If all competitors are small and poorly funded then no problem. But if an experienced team or multinational is throwing resources at the same thing that you are - well unless you have an edge (which you may well have) your valuable time might be better spent elsewhere.
So be protective of yourself, and your time - do as much research as you can to establish if you are onto something that is unique.
About Me
- Nicholas Assef
- Founder and Executive Chairman of independent Investment Bank Lincoln Crowne & Company. Has built the business from the ground up, expanding from Australia to have operating centres across the nations of Vietnam, Singapore, Malaysia, India and most recently the Philippines.
