Work out how you can build some philanthropy into your business model. It is not that hard and here are a couple of suggestions :
- Work out if your business can donate a product / service to a charity auction to support a cause. Does not cost that much and has a real benefit.
- See if there is any way you can support / sponsor a charity - even the simplest amounts / efforts can have a substantial effect.
- Allow employees to spend a day a quarter in a charity. As a volunteer.
It is not that difficult to assist, and it gives your business a more balanced perspective than simply trying to generate profit.